Business Model and Principles of a Values-Based Bank—Case Study of MagNet Hungarian Community Bank

The 2020–2021 global pandemic has brought significant changes to social and economic life. Companies must begin rethink their business models values meet these new challenges. Given the process of intermediation, which an indirect catalytic impact, banks have a responsibility opportunity transform economy by, for example, lending projects that encourage decarbonization and/or green energy. purpose this paper is examine MagNet Hungarian Community Bank’s approach as values-based bank in order compare how operation differs from traditional ones—even if apply Corporate Social Responsibility approach. findings exploratory study MagNet’s responsible sustainable way doing can help other sectors companies cope with crisis be part transition inclusive, fair, decarbonised economy. data were collected using semi-structured interviews eleven bankers three customers Bank 2019, well documents. Using information, we created model bank, Business Model Canvas method. Within highlighted integrates principles Global Alliance Banking on Values, aim truly integrating sustainability into core corporate genetic makeup, instead partial or insincere measure. With projection onto each other, emphasize role model. combination indicates potential learning points further development long-term success serves example good practices others. This especially relevant when considering greater need improved risk management due integration considerations operations increased impetus financial sector towards sustainability.